Aachen-based amber raises €7 million in Series A funding to develop infrastructure for autonomous business AI
amber, an Aachen-based AI platform, has raised €7 million in a Series A funding round. The company helps small and medium-sized businesses organise, access, and use their internal knowledge more effectively with AI.
The funding round was co-led by Ventech, which increased its investment in the company, and NRW.Venture, the venture capital fund of NRW.BANK.
“Today’s AI tools are still waiting for users to ask the right questions. Our vision is fundamentally different. We have been building an AI platform that understands what’s happening inside a company, recognises what needs to be done and proactively supports employees by executing tasks autonomously. And we’re excited to have won such renowned investors to back our approach,” said Bastian Maiworm, co-founder and CRO of amber.
Founded in 2021 by Maiworm, Philipp Reißel, and Igli Manaj, amber is an AI platform that helps companies easily access and manage their internal knowledge while following GDPR requirements. The platform combines traditional search, generative AI, AI assistants, and automation in one solution. It is designed to help AI understand a company’s information, recognise what users need, and complete tasks using business data.
The company says that many businesses are investing heavily in AI, but their data is still spread across emails, documents, cloud applications, and internal systems. This makes it difficult for AI tools to understand the full business context and provide reliable results.
According to amber, many AI tools promise to improve productivity, but their performance depends on how well a company’s information is organised. Businesses are also facing the loss of valuable knowledge as experienced employees retire, taking years of important business experience with them.
amber aims to solve these problems by connecting and organising internal business data. As generative AI became more popular, the company was already working on ways to connect, structure, and provide context to company information, making important organisational knowledge easier for employees and AI systems to access.
“Today, amber’s proprietary AI Data Layer creates a unified understanding of business information across enterprise systems before applying large language models. This not only enables AI to deliver more reliable answers, generate meaningful insights and increasingly automate complex business workflows, but also significantly improves token efficiency by providing AI with structured, relevant context instead of forcing models to process large volumes of unstructured data,” the company mentioned in the press release.
amber says its AI understands the business context behind information, not just keywords. It provides accurate answers using the company’s shared knowledge and helps preserve valuable expertise even when experienced employees leave the company.
“AI’s next evolution is not another chatbot. The future belongs to systems that understand business context, recognise user intent and autonomously complete work. That’s exactly what we’re building with amber and this funding allows us to accelerate that vision and bring it to businesses across Europe,” said Philipp Reißel, co-founder and CEO of amber.
amber works with businesses in manufacturing, engineering, IT consulting, and consumer goods. Its customers include well-known companies such as Scheidt & Bachmann, Ritter Sport, Zentis, Schüßler-Plan, Dalli, and Hailo.
“As amber’s first institutional investor, we are backing the team again 18 months following our initial check. They have identified early three of the defining problems of this AI cycle: turning AI into a competitive advantage, lifting the token yield customers actually get from generalists models while preserving data ownership and finally enabling organisations to discover, govern, and scale the right agents, skills, and workflows amid accelerating AI sprawl. By making the right architecture decisions, they built a solid system of context that now underpins the reliable management of agents and their context across hundreds of customers in parallel,” said Nicolas Barthalon, Partner at Ventech.
The company will use the new funding to expand across Europe, starting with the Benelux region, while continuing to invest in its own AI data technology. It also plans to connect its platform more closely with business systems, increase AI adoption among small and medium-sized businesses, and develop the platform into a more autonomous AI system that can complete tasks proactively.
amber currently has offices in Aachen, Cologne, and Tirana and is growing its presence across Europe after securing its first customers in the Benelux region.